I am a UX Designer with senior level experience in Finance, E-Commerce, Auto and Education Industry. My work covers platforms as desktop/laptop, mobile and tablet.

I love to solve design problems while focusing on user and business needs. I believe that I help businesses to be more successful as I help users to be more productive by designing intuitive, friendly experiences for them .

I am an efficient team player with variety of skills as conducting user research, planning and executing content strategy, whiteboarding, sketching/desinging wireframes, prototyping with micro interactions, conducting usability testing, synthesizing data and presenting recommendations based on the findings.

I practice SCRUM and Agile methodologies. I have excellent communication and interpersonal skills.

I follow Design Thinking as a collaborative work process with involvement of users, business stakeholders and the product development team. It starts with the discovery phase to defining, ideating and prototyping a product. Usability testing plays important role through all these phases of the process loop.

I gather information by asking 5 Ws (Who, What, Why, When and Where) and 1 H (How) to solve the design problem. There is a big influence of Gestalt Principles in my designs of interfaces.

“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.” — Don Norman

My work showcases process and designs for enterprise software applications, data visualization on dashboards for web portals or applications and web sites which covers multi platforms as desktops, tablets and mobile phones. The work process includes user research, heuristic evaluation, competitive analysis, content strategy, creative ideation, wireframing, high-fidelity prototyping, usability testing for validation and iterations based on the findings.